CRM Specialist - iGaming
On behalf of our client, an online gambling company that operates in different parts of the world, we are seeking to hire a proactive and detail-oriented CRM Specialist to join their growing marketing team. This role is ideal for a professional with a strong foundation in customer retention, digital campaign execution, and CRM platform management.
The ideal candidate will have a passion for customer engagement, player journey design, and content localization. This role requires at least 2 years of CRM experience, strong skills in Microsoft Office and CRM platforms, and the ability to communicate effectively in both English and French.
Your Impact:
📩 CRM Campaign Support
· Assist in creating, scheduling, and deploying CRM campaigns (email, SMS, in-app).
· Segment player databases based on behavior, activity, and preferences.
· Coordinate multilingual (EN/FR) content and campaign translations.
✍️ Content & Creativity
· Write and localize engaging campaign copy, subject lines, and promotional banners.
· Collaborate with design and marketing teams on seasonal offers and campaign calendars.
· Proofread all CRM content for clarity, tone, and accuracy.
🌐 Website & Player Journey
· Update and manage landing pages and promotional areas on the website.
· Monitor player lifecycle and optimize key journey touchpoints from registration to reactivation.
· Ensure a seamless, branded experience across all platforms.
📊 Performance Reporting & Optimization
· Track CRM metrics such as open rates, CTRs, conversions, and player engagement.
· Support A/B testing and share insights to improve campaign performance.
· Maintain CRM dashboards and reports in Excel or integrated tools.
🧰 Tools & Process Management
· Maintain CRM databases and ensure data cleanliness and segmentation accuracy.
· Utilize tools such as Mailchimp, HubSpot, or similar for automation and scheduling.
· Create internal templates for campaign tracking, briefs, and documentation.
Your bring:
· Minimum 2 years of experience in CRM, digital marketing, or communications.
· Fluent in English
· Proficient in Microsoft Office (especially Excel, Word, PowerPoint).
· Experience with CRM platforms
· Excellent content writing and editing skills.
· Familiarity with CMS platforms and basic understanding of user experience (UX).
· Detail-oriented, organized, and creative thinker with a can-do attitude.
Nice to have:
· Previous experience in iGaming, eCommerce, or entertainment sectors.
· Speaking French is a plus
· Experience with WordPress, Webflow, or basic HTML knowledge.
· Interest in data analytics and tracking player behavior trends.
What's in it for you:
- Locations
- Mauritious
- Remote status
- Hybrid
About HRLadderBox
Your Partner in Scaling your HR Strategy & Talent in iGaming, Fin & Tech.
LadderBox Ltd is a Cyprus incorporated company, registered under HE467834 and licensed by the Ministry of Labour under number 519.